Celebrity Inc - the newest business reality show in the US, featuring Mel B - a Dragon's Den style show, featuring the America's Got Talent Judge and Ex Spice Girl:

Go behind the scenes from pitch to production and sale of a new product, and witness how a celebrity-product launch and partnership develops with former Spice Girl (aka Scary Spice) and Americas Got Talent judge, Mel B.  Watch four teams of aspiring inventors compete to convince Mel B that she should partner with them and launch their product invention bearing Mel’s name to her millions of followers and fans.  Mel B we will review and select a new product invention to launch that aligns with her personal brand and lifestyle.  The winning product invention selected by Mel B will be launched for sale immediately following the show by Mel B and the inventor on EVINE Live in more than 88 million homes.